The logo below is an emblem which represents the Lowest In Place Concrete Cost.
Token Term // LIPCC
Part of the company culture shift objectives, is a better understand how each team member, shareholder, and customer are all stakeholders within EFCO. I created this logo from the ground up. Once I fully understood the vision EFCO's new CEO had envisioned. It was fairly easy to create the first concept, which I presented to the CEO and LIPCC Committee in EFCO HQ's Board-member Room.
Social Media Exposure // Team Member Loyalty Spotlighting
Email Templates designed in Adobe Illustrator and InDesign for ease of content replacement. Then simply exporting the assets into Active Campaign, Mail Chimp, and Constant Contact. (Email marketing automation.)
Five days into my contract at EFCO, theory crafted a technology integration business proposal. Using Optisigns, formulated a strategy which eliminated major communication concerns across EFCO's international footprint. Check out the full details here.
Branded Content
Designed for digital exposure across social media platforms.
Linkedin Post
Business Strategy for an International Company - Fast pacing content deliverability, no matter the distance, target market, or language needed.
EFCO Tailgating Event
Linkedin Post
Holiday GIF for EFCO Team Members.
